short and spazzy

I like to break things so I can fix them. twitter. flickr. linkedin.

Aug 24
“Consumers are calling brands’ bluff these days. No longer can there be a solely transactional relationship between brand and consumer, but a relationship built on true cultural exchange. Many companies are beginning to acknowledge the shift from just making good products to providing meaningful experiences. Of course, an important component in creating social change, is working with the communities you aim to serve in order to embolden the growing cultural fabric and not dictate it. This requires brands to experiment and offer their resources in ways they haven’t done before.” Nothing Is What It Seems | Blog | design mind